Contify webhooks enable real-time delivery of market and competitive intelligence directly to your systems, the moment new updates are available. Instead of relying on traditional API polling [which requires periodic requests for new data], webhooks instantly push notifications from Contify’s platform to your configured server endpoint. This ensures your teams receive faster, automated, and event-based intelligence updates, ideal for organizations that need to act quickly on emerging news, competitor movements, or market signals.
📌 What are Contify webhooks :
Contify Webhooks are event-driven integrations that allow the platform to send notifications to your system whenever new intelligence is published or updated.
Key Characteristics:
Real-Time Delivery: Receive updates immediately as they occur—no waiting for scheduled API calls.
Automated Data Push: The webhook automatically transmits data to your designated server endpoint.
Reduced Load: Eliminates the need for repeated API polling, saving processing time and bandwidth.
Event-Based Triggering: Notifications are triggered by specific intelligence events (e.g., new company updates, product launches, funding announcements).
How webhooks differ from standard API calls :
Feature | Webhooks | Traditional APIs |
Data Flow | Push (Contify sends data automatically) | Pull (You request data manually) |
Update Frequency | Real-time | Periodic or on-demand |
Efficiency | High-only relevant updates are sent | Can be resource-heavy if frequently polled |
Ideal Use Case | Continuous, real-time monitoring | Scheduled or batch data retrieval |
Use cases for Contify webhooks :
CRM Integration: Automatically feed competitive insights into systems like Salesforce or HubSpot.
Slack or Teams Alerts: Push real-time intelligence notifications to internal communication tools.
Analytics Dashboards: Keep Power BI, Tableau, or custom dashboards updated with live data.
Market Monitoring Systems: Maintain instant visibility into competitor movements, news, and emerging trends.
Contify Webhooks are an essential tool for teams seeking instant, actionable, and automated market intelligence delivery. By integrating them into your workflows, you can eliminate manual data retrieval, ensure real-time awareness, and empower decision-makers with timely insights exactly when they matter most.